LONDON – Fermion Protocol, a decentralized platform enabling fractional ownership of high-value real-world assets (RWAs), has launched, marking a potential turning point in the luxury industry.
Their first offering is the fractional ownership of Dolce & Gabbana’s $1 million Glass Suit. This groundbreaking move aims to redefine luxury ownership and engagement, particularly with a new generation of consumers.
Fermion’s approach allows brands to reclaim control of the secondary market, ensuring authenticity and provenance through blockchain technology. By cutting out third-party platforms, brands can directly capture resale value, reduce fees, and cultivate deeper customer relationships through exclusive perks and loyalty programs.
This fractionalization model expands access to luxury while maintaining exclusivity, transforming static assets into dynamic, value-generating opportunities.
Justin Banon, Founder of Fermion and Boson Protocols, highlights the changing dynamics of the luxury market, noting that a small percentage of customers currently drive a large portion of sales.
He suggests that fractionalization offers a new model for those seeking elevated luxury experiences, providing instant verification of provenance for vintage items via decentralized networks. Banon believes brands embracing this shift will thrive in the evolving luxury landscape.
The Glass Suit, part of Dolce & Gabbana’s Collezione Genesi, was originally purchased in 2021 for $1 million.
Built on Boson Protocol’s tokenization technology and launched on the Base blockchain, the fractionalization of this piece represents a significant step forward.
To celebrate the launch, Fermion is airdropping fractions of the Glass Suit to its community through gamified activations, demonstrating the potential of decentralized ownership in the luxury sector.
Dolce & Gabbana expressed their long-standing inspiration from new technology, noting its influence on their vision.
We’re not just launching a protocol, with Fermion we’re creating the infrastructure for a complete transformation of how luxury assets are owned and traded.
Banon added
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