Today marks a monumental milestone for one of gaming’s most recognizable figures: Sonic the Hedgehog is celebrating his 35th anniversary!

Since bursting onto the scene in 1991, the iconic blue blur has arguably defined entire generations with his proverbial speed, rebellious spirit, and distinctive style.

Now, SEGA is pulling out all the stops for a year-long global celebration, promising to expand Sonic’s universe even further. To kick things off, they’ve even released a new trailer chronicling Sonic’s best moments, inviting fans down memory lane.

Over three and a half decades, Sonic has transcended his pixelated origins, evolving from a game character into a cultural phenomenon. His universe has grown with new characters and worlds, spawning blockbuster films, hit television series, dynamic music, extensive merchandise, and much more.

This 35th anniversary marks not only a reflection on the past but also recognizes a legacy that continues to shape entertainment and pop culture while paving the way for the future.

SEGA has a ton of exciting news in store for fans around the world throughout 2026. The celebration will feature a diverse array of activities, including digital content focusing on Sonic’s evolution over the decades, fan meetings, community gatherings, and exclusive collaborations with brands offering limited-edition products.

Keep an eye out for pop-up museums, immersive exhibitions, live concerts, and even a brand new narrative podcast. Is this the most ambitious celebration yet for a video game icon?

“We are proud to celebrate 35 years of our beloved Sonic franchise together with our fans,” said Marcella Churchill, Vice President of Marketing at SEGA/ATLUS at SEGA of America. She underscored that this milestone is “not just a reflection of our past, but a look toward continued and ever-innovative growth.”

Churchill’s statement emphasizes a clear intention to not just reminisce, but to actively engage the community and create new, memorable experiences for all fans, old and new.

New themed content, fresh collaborations, exclusive collectibles, and unique fan experiences are all on the agenda throughout this anniversary year. For those eager to stay on top of every announcement, SEGA encourages visiting the official Sonic the Hedgehog 35th Anniversary website.

Fans can also follow Sonic on X, Instagram, TikTok, Facebook, and subscribe to his Twitch and YouTube channels for the latest updates.

Additionally, a dedicated Sonic the Hedgehog Amazon Store offers direct access to 35th-anniversary merchandise via Amazon Merch on Demand.

Ultimately, Sonic’s 35th anniversary is more than just a nod to nostalgia; it’s a powerful reaffirmation of his enduring relevance. In an industry constantly chasing the next big thing, Sonic’s ability to adapt, expand, and continue to captivate audiences across generations is truly remarkable.

He’s not just fast; he’s proven to be incredibly resilient. Here’s to another 35 years of blur, speed, and unforgettable adventures.