Women sports marketing firm, Parity, The HEARTLENT Group, the WNBPA, and Rock The Vote have announced that they have collaborated on the Hoopers United initiative.

The Parity marketplace will host the Hoppers United Commissioner’s cup NFT collection which features players from the 2022 WNBA Commissioner’s Cup Championship Game between Chicago Sky and Las Vegas Aces held on Tuesday, July 26, benefiting the WNBA Players Association (WNBPA).

The Hoppers United Commissioner’s cup NFT collection

Each NFT within the Hoopers United collection is a unique and one-of-a-kind standalone work of art with a portrait that highlights each player’s character, achievements and message.

The collection has more than 40 pieces of original artwork featuring athletes such as Candace Parker, Allie Quigley, Kelsey Plum, A’ja Wilson, and more.

The 2022 Hoopers United Commissioner’s Cup collection is in partnership with the WNBA Players’ Association (WNBPA) and Rock the Vote and will include NFTs for 10 of the players involved in this year’s Commissioner’s Cup Championship Game.

The collection will be available for purchase starting July 25, 2022, on the Parity NFT Marketplace.

Half of the proceeds from this NFT sale will benefit the WNBPA and Rock The Vote who continue advocating for both women athletes and voting rights initiatives.

The Parity NFT Marketplace, supported by VereNFT and powered by Aventus Network, is a user-friendly marketplace created with the sole goal of benefitting women athletes.

If you would like to learn more about the Commissioner’s Cup Championship Game, visit Hoopersunited.com.

Who are The HEARTLENT Group? over two decades of sports marketing and creative experience, The HEARTLENT Group is a digital and social strategy + creative content collective specializing in exceptional storytelling that stands out in today’s digital world. With offices in New York, Los Angeles, Denver and Connecticut, the group often collaborates directly with athletes to create content and intellectual property.

Who is Rock the Vote? For over 30 years, Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people. They have continuously adapted to the changing landscapes of media, technology, and culture to break through and empower each new generation through voter registration, education, and mobilization.

Who is Parity? Founded in 2020, Parity is a sports marketing company that focuses closely on the gender pay gap in athletic sponsorships. The minority-founded venture has created opportunities for elite women and nonbinary athletes through equitable brand partnerships, professional development training, and NFT sales. The company has grown its roster of 750 Olympic and Paralympic medalists, world champions, and history makers.