Cryptocurrency Exchange OKX and Premier League club Manchester City have launched an AR-powered treasure hunt called ‘Unseen City Collectibles Quest’ during Manchester City’s USA tour.
The Treasure hunt challenges and rewards fans for finding hidden digital collectibles in host cities during Manchester City’s pre-season USA tour.
As Manchester City return to the USA for their 2024/25 pre-season tour, The treasure hunt will take place in New York City (July 27), Orlando (July 30), and Columbus (August 3), with digital collectibles hidden in key landmarks.
Fans can hunt for four digital collectibles hidden in key landmark locations in each city and redeem them for exciting prizes, such as tickets to pre-season matches and vouchers for Official Manchester City merchandise.
Fans who collect all digital collectibles in a city can win prizes such as match tickets and merchandise vouchers.
The campaign builds on the success of the ‘Unseen City Shirts Digital Collectible’ campaign, offering a chance to win physical versions of the ‘Unseen City Shirts’.
Participants must be 18+ and can join the quest by visiting the official website platform from July 27.
The ‘Unseen City’ online platform will feature an interactive map guiding fans to the locations of the collectibles.
OKX is a leading global crypto exchange, committed to transparency and security, and is a partner of Manchester City FC, McLaren Racing, and the Tribeca Film Festival.
We partner with Manchester City to bring innovative and engaging Web3 experiences to new audiences around the world. The ‘Unseen City Collectibles Quest’ combines the excitement of AR and on-chain technology with the passion of football, creating a memorable adventure for everyone involved and bringing fans closer to the value of Web3.
OKX CMO Haider Rafique said
Our pre-season tour is always a special time for connecting with our fans and collaborating with our partners across the globe. This year, in conjunction with our partner OKX, the ‘Unseen City’ campaign takes it to the next level by blending physical landmarks with digital engagement, providing a truly unique way for our supporters in the USA to get involved.
VP, Global Partnerships Marketing and Operations at Manchester City, Tom Boyle said
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