In a world often dominated by cynicism and division, a new initiative is stepping forward to spotlight the very best of humanity. The “FECK Awards,” inspired by the book It’s Time to Give a FECK: Elevating Humanity through Forgiveness, Empathy, Compassion, and Kindness, have officially launched, seeking to honor individuals, organizations, and even films that genuinely lead with heart, courage, and, well, FECK.

This awards ceremony is a national celebration designed to build bridges and mend wounds, one act of kindness at a time.

So, what exactly does “FECK“ stand for? It’s an acronym for Forgiveness, Empathy, Compassion, and Kindness – the core values the awards aim to elevate. These principles aren’t just abstract ideas; they come to life through everyday heroes and bold visionaries who actively:

• Build bridges across divides, fostering understanding.
• Mend wounds through reconciliation, promoting healing.
• Show compassion in times of need, offering support.
• Spark kindness that ripples through communities, creating positive change.

The beauty of these awards is their broad scope. Nominations are open to individuals making a difference in quiet or bold ways, as well as nonprofits, businesses, community groups, and cultural institutions. But perhaps the most intriguing category is for films that embody one or more of the FECK Principles through their stories, characters, or messages. This thoughtful inclusion acknowledges the profound power of cinema to inspire and provoke positive change.

The awards already have a distinguished precedent. Earlier this year at the Festival de Cannes, the first FECK Award was presented to Jafar Panahi’s film “It Was Just an Accident.” This cinematic recognition highlights how stories can beautifully embody these vital principles, reminding us that FECK isn’t just something we practice; it’s something we can witness and experience through art. Now, you too have the chance to nominate a film that moved you deeply, one that brought FECK to life on screen.

Whether it’s a grassroots hero, a community changemaker, or a movie that left a lasting impact, the call is out to honor them. Nominations for the FECK Awards are open through December 31, 2025, for individuals and organizations in the U.S. and Canada (excluding Quebec). This is your opportunity to shine a light on someone who truly “gives a FECK” and help celebrate values that elevate us all.

Beyond nominations, the inaugural FECK Awards are also seeking like-minded sponsors who recognize the importance of these values in today’s world. It’s about aligning with a movement that rewards and promotes the active expression of forgiveness, empathy, compassion, and kindness.

In an era where genuine human connection feels more vital than ever, the FECK Awards serve as a powerful reminder that purpose-driven action truly has the power to elevate humanity.