Diddo has announced that it has raised over $2.8m in a seed round led by Link Ventures.

Diddo offers an easy-to-integrate API to allow interactive ads and shoppable TV to all Screens.

Here’s how it works:

• When selecting an episode from a desired TV show, or while watching the episode, users can view a store with all products found in that episode or within that frame.
• Users can then filter by their favorite characters and shop comparables for each product at different price points.
• Diddo also offers the ability to natively purchase the product, or add to cart, without having to leave the streaming platform.
• Users can place the order directly from their streaming platform and get right back to watching (or more shopping!)

Diddo has signed deals with seven streaming platforms and has plans to add additional platforms for Q2.

Diddo’s founders, Rishi Nair, Pamela Chen, and Ryan Sullivan, have previously built successful companies in computer vision, ecommerce, and enterprise APIs. The company recently brought on Rob Sussman, the founder of Sundance Channel, and Epix (now MGM+) as COO to help the team scale.

The funding round also consists of investors and supporters such as Neo, Lamar Advertising’s family office, Scott Forrstal and executives from companies such as Disney, Sundance TV and MGM+.

Other Ventures within the Link Ventures portfolio include Autonomy, PayZen, Minded, Ruby Robotics, Trust & Will, nsKnox, EverQuote, Caribou and Healthcare.com just to name a few.