Apple has announced that they will be expanding their interests in Saudi Arabia.

The expansion starts with the arrival of the Apple Online Store in Saudi Arabia in the Summer of 2025 and also looks to launch new flagship Apple stores in the country in 2026.

the company plans to create an iconic retail store in Diriyah at a UNESCO World Heritage site.

These new options for Saudi Arabia will allow customers to enjoy unique and personalized experiences, whether they’re shopping online, in-store, or through the Apple Store App. With the help of Apple team members, Saudi Apple fans can compare products, choose financing options, and set up new devices.

This new expansion strengthens Apple’s retail presence, investments, and activities in the region. It further underscores the company’s commitment to the area, as evidenced by the launch of the region’s first Apple Developer Academy in Riyadh in 2021, a joint venture with the Saudi Arabian government, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University.

The academy has trained nearly 2,000 students, who are now contributing to the country’s growing app economy. Apple is further expanding its educational initiatives with co-ed Foundation Programs, teaching coding and app development.

Apple’s investments in Saudi Arabia have led to significant job creation and economic growth. The company has spent over 10 billion SAR with local businesses and is supporting the country’s digital transformation. Apple Pay has also been adopted widely, offering a secure and convenient payment solution since its launch in 2019.

Apple’s continued investment in Saudi Arabia, while potentially lucrative, carries significant political and ethical risks. The nation’s human rights record, particularly its treatment of women, LGBTQ+ individuals, and political dissidents, is widely condemned. By expanding its presence, Apple risks tarnishing its reputation as a company that values innovation and inclusivity. Furthermore, such investments can be seen as tacit approval of the Saudi government’s actions, potentially undermining global efforts for human rights reform.

Companies like Apple, with immense influence and global reach, should exercise caution and consider the long-term consequences of their business decisions.