Whalar Group Receives Strategic Investment from Tech, Retail, and Entertainment Leaders

Whalar Group, a prominent global company dedicated to the Creator Economy, is championing a mission to “liberate the creative voice.” Recognizing the transformative evolution of the Creator landscape, where individuals have transitioned from hobbyists to professional entities with teams, advanced technology, and diverse revenue streams, Whalar Group is focused on building the foundational infrastructure necessary for Creators to scale.

Their ambition is to empower these digital entrepreneurs to operate with the sophistication of major entertainment companies while maintaining the agility needed to thrive in a dynamic industry, positioning them as key players in shaping the future of media.

Reinforcing this vision, Whalar Group today announced it has secured strategic investment from a distinguished group of leaders across multiple sectors. This significant financing round includes participation from Marc Benioff, the visionary founder of Salesforce; Shopify, through its internal venture arm; and Neal H. Moritz, the acclaimed Hollywood producer known for founding Original Film.

Whalar Group’s unique ecosystem consists of six companies:

• Whalar: the world’s leading independent Creator and social agency.
• Sixteenth: a leading, global, 360° Creator talent management company.
• The Lighthouse: the first-of-its-kind IRL campus for Creators and their teams to Learn, Make, and Belong.
• Foam: the operating system for managing digital talent.
• Moby Ventures: a venture studio that brings Creators’ ideas for brands and products to life.
• Umi Games: a gaming studio that connects brands to Creators, building the most immersive experiences within Fortnite, Roblox, and Minecraft.

This key investment marks a pivotal moment for Whalar Group, underscoring the immense potential seen in the Creator Economy and validating the company’s comprehensive approach to supporting it.

The investment from these diverse powerhouses is more than just capital; it represents a strategic alignment with leaders in tech, commerce, and entertainment, each bringing unique value to Whalar Group’s ecosystem. This ecosystem is designed to support Creators comprehensively, spanning areas like brand partnerships, talent management, product incubation, and specialized tools for digital and gaming platforms.

Harley Finkelstein, Shopify President, highlighted the synergy, stating, “Creators are powerhouses of commerce. They’ve built an entire ecosystem around their communities – an ecosystem that’s built on Shopify, and supercharged by Whalar Group.”

Neal H. Moritz added from the entertainment perspective, “Creators today have the power, reach, and originality that used to be reserved for studios and networks. We’re excited to partner with Whalar Group on the infrastructure for Creators to help them scale that power into lasting IP.”

With such robust backing, Whalar Group is set to accelerate its mission and unlock new opportunities for Creators globally.

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