Sniff Hotels is Now Called 123 Reserve

Ascurra, Brazil – The international hotel booking platform previously known as Sniff Hotels has officially rebranded and is now operating under the name 123 Reserve.

This change is being made as part of the company’s global growth strategy and aims to reposition its brand in the market, while continuing to focus on providing travelers worldwide with a fast, secure, and easy booking experience.

Andre Sestari, the platform’s founder, stated in the announcement that the transition signifies an important step in the brand’s evolution. He emphasized that the core focus remains on offering a modern and efficient way for people to book hotels for both leisure and business travel.

The company indicated that the change to 123 Reserve is more than just a simple name swap. It represents an updated identity that better reflects their expanded capabilities. Over time, the platform has grown beyond just a booking gateway, developing solutions that support e-commerce, mobile payments, QR code transactions, and in-person payments across various industries and business types in the Caribbean and Central America.

The new brand comes with several enhancements designed to improve the user experience. These include a refreshed interface, better performance on mobile devices, and a more intelligent search system. Despite these updates, the company assures users that the foundational features they relied on with Sniff Hotels remain intact.

To ensure a smooth transition for existing users, all traffic to the old website domain is automatically redirected to the new 123reserve.com address. This is intended to preserve saved links, browsing history, and external references.

123 Reserve functions as a global platform dedicated to hotel bookings, helping travelers find numerous lodging options in various destinations. It provides an intuitive interface, useful comparison tools, and support in multiple languages, aiming to deliver a convenient, reliable, and personalized booking process for different types of users.

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