ShopMy Secures $77.5M to Revolutionize Influencer Marketing

ShopMy has announced that it raised over $77.5 million in its Series B funding round, led by Bessemer Ventures and Bain Capital.

The Round also saw the participation of Menlo Ventures and previous investors Inspired Capital and AlleyCorp. The Round Overall featured Jeremy Levine, Bessemer Venture Partners (Pinterest, Shopify, LinkedIn); Scott Friend, Bain Capital Ventures (Rent the Runway, Attentive, Docusign); Amy Wu, Menlo Ventures (Higgsfield, Mozi, Epic Games), and strategic investors including Geoff Donaker (Yelp COO), Eric Chan (Gap CBO), Campbell + Jett Puckett, Shea McGee, and Camila Coehlo.

ShopMy revolutionizes creator marketing by providing performance metrics previously exclusive to paid search and social. Its innovative platform combines direct creator connections, paid partnerships, and affiliate marketing with powerful automation, creating a new standard for measurable influencer campaigns.

ShopMy has attributed over $352 million in brand sales and a 5x return on investment. More than 100,000 creators currently utilize the platform to generate commissionable revenue.

By combining the authenticity of creator content with the precision of performance marketing, we’re empowering brands to transform creator partnerships into a scalable performance engine, This funding allows us to continue empowering brands to unlock the full potential of creator-driven commerce.

said Harry Rein, ShopMy’s co-founder and CEO.

What will ShopMy do with the new Funding?

ShopMy plans to use the new investment to fuel significant expansion. The company will grow its team and broaden its reach into new market sectors, including health and wellness, food and beverage, hospitality, and the kids and family market.

While expanding into these new areas, ShopMy will also strengthen its existing leadership position in the fashion and beauty industries.

This expansion builds on the platform’s current success, with over 50,000 brands already offering commissionable products through ShopMy and more than 550 brands utilizing its technology to transform creator partnerships into effective performance marketing channels.

This strategy is supported by the trust of major premium brands like Lululemon, Nordstrom, Dior, Hill House Home, and Sakara, who rely on ShopMy to deliver measurable results.

According to Bessemer Partner Jeremy Levine, ShopMy has found a way to scale authentic influencer marketing, converting trusted recommendations into quantifiable performance marketing. This innovative approach to commerce and the company’s impressive growth and profitability have attracted significant investment to further ShopMy’s vision.

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