Return Entertainment’s Rivals Arena is now available on Fire TV in the UK.
The company challenges current ways to interact with games. Simply scan a QR code for your smartphone to act as your controller, brings casual gaming into your living room.
“It is great working with Amazon, with their technological ecosystem complementing our gaming innovations in ways that benefit players at every level,” said Vesa Jutila, CEO of Return Entertainment.
Rivals Arena has had good success as part of the exclusive initial launch on Samsung Smart TVs in the US. 88% of players say they can start the game quickly and 85% found the mobile controller to be easy to use. Most noteably it is reaching new gaming audiences since 44% of users are playing games on their TVs for the first time.
Rivals Arena features integrated in-game video ads, and optional rewarded video ads. The platform already shows strong engagement metrics, with over 50% of players choosing to watch optional rewarded ads adding up to 10 ad views per one hour of gameplay . This approach opens a new market for performance advertising.
Rivals Arena also enables Return Entertainment to significantly reduce the host by leveraging stock, non-reserved GPU instances due to Amazon Web Services, these are 90% lower than the standard on-demand instances.
“AWS wants to work with partners who push the limits of what is possible with the latest cloud-based solutions.”, says Shayan Sanyal, Global Games Industry BD Lead, Amazon Web Services.
If you click on a link and make a purchase we may receive a small commission. Learn more. All content on this site is provided with no warranties, express or implied. Use any information at your own risk. Privacy Policy.
Discover more from BITVoxy Digest
Subscribe to get the latest posts sent to your email.
