Jamaican-based Caribbean seafood processing and distribution company, Rainforest Seafoods have unveiled a new Logo and Look.

The Company announced the rebrand via its social media accounts on Facebook, Twitter and Instagram. The tweet showcasing the new Icon for the company can be seen below.

This new brand identity doesn’t only consist of an Abstract (icon) but also a variant Combination Mark where the icon acts as the letter O in the word Rainforest.

The Abstract logo invokes a Yellow sun in the centre, this sun gives off a red halo which forms a circle. This sun and Halo then hover above a left-pushing red wave which evokes the ocean/sea.

Both elements are then encapsulated by a Yellow inner and green circle which ultimately evokes a rainforest/earthy feel.

The new logo also extends previous iterations of the Rainforest logo going as far back as its first logo in 1997 by using red, yellow and green colours.

Here is another Tweet which they showcase how the brand has changed over the years.

Who is Rainforest?

Rainforest is a Jamaican-based Caribbean fish and seafood processor, supplier and distributor. The company supplies products for both the local domestic Jamaican market and foreign markets.

The companies also have brands such as certified suppliers – Rainforest Seafoods, casual dining outlet – FishPot Fry Fish Shop, Montego bay based seafood dining delight – Food Market, and sustainably sourced seafood brand – Fresh by Rainforest and Trelawny-based multipurpose organic farm – Rainforest Farms.

In conclusion, The logo is a perfect fit for the brand and no doubt a new look for the packages/branding used by the company’s products is around the corner.