Microsoft has announced that the will be shuttering their Live Streaming platform, Mixer. The decision was taken due to Microsoft on successful attempts to scale the platform “as quickly and broadly as possible”.
To respect their community, Mixer has teamed up with the next best Microsoft Partner with a competing Live Streaming component…Facebook Gaming.
What is Next?
- Mixer Partners will be granted partner status with Facebook Gaming and will honor an match all existing agreements as closely as possible.Mixer Partners will receive an update from Mixer today on how to kickoff the sign-up process.
- Streamers participating in Mixer’s open monetization program will be granted eligibility for the Facebook Gaming Level Up Program, where you can continue to grow and monetize your streams. Facebook Gaming will also fast-track onboarding for eligible streamers.
- Mixer encourages all Mixer viewers to spend their remaining Embers and Sparks to help support your favourite Mixer Partners and streamers. Mixer Partners will receive double-payment for all of their earnings in the month of June – so your support of Embers, Sparks and channel subscriptions for Mixer Partners will go even further during the rest of this month.
- Viewers with outstanding Ember balances, channel subscriptions or Mixer Pro subscriptions will receive Xbox Gift Card credit as a thank you for your engagement on the platform. Details on what you can expect can be found at this FAQ.
- The Mixer service will continue to run through July 22, 2020. After that, Mixer.com will redirect to fb.gg, Facebook’s desktop home for gaming video, Mixer broadcasting on Xbox One will be temporarily disabled and the Mixer apps will notify or redirect viewers to continue watching their favourite streamers at Facebook Gaming.
Mixer users will be able to make a smooth transition to Facebook Gaming as Microsoft embarks on “bringing new experiences and opportunities to the entire world of gaming” as a key part of its broader effort.
Facebook Gaming has seen a large growth in its Gaming based live streaming, Every month, more than 700 million people play a game, watch a gaming video or interact in a gaming group on the platform.
The announcement notes that Microsoft’s partnership with Facebook Gaming will lead to future opportunities around its Xbox ecosystem, Xbox Game Pass, Project xCloud and more.
Mixer has locked a few major streamers into exclusivity deals such as Tyler “Ninja” Blevins, Cory “King Gothalion” Michael, and Michael “Shroud” Grzesiek. They will be given the choice of deciding thier new platforms.
Mixer began life as Beam in October of 2014, and was acquired by Microsoft less than two years later. It rebranded as Mixer in 2017.
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