Armonk, N.Y. – IBM (NYSE: IBM) and Scuderia Ferrari HP have unveiled a reimagined mobile app designed to connect fans to the world of Formula 1 racing.
The new app features a Race Centre and Racing Insights built with IBM watsonx, aiming to provide a more immersive experience for the team’s global fanbase.
Available in English and Italian, the app offers:
- AI-generated race summaries: Post-race recaps using LLMs on watsonx, transforming race data into compelling narratives.
- Post-race insights and data visualizations: Dynamic visuals, created from technologies on watsonx, that allow fans to interact with driver and car data.
- Historical driver and team insights: Analysis comparing key 2025 race moments to past Scuderia Ferrari HP race milestones, generated by LLMs on watsonx.
Alongside Race Center, new app features include:
- Fan messages: Allows fans to send messages directly to the team.
- Interactive fan polls: Daily polls on a range of Scuderia Ferrari HP topics.
- Iconic races: Race summaries highlighting some of Ferrari’s most famous wins.
IBM and Scuderia Ferrari will continue rolling out new app features throughout 2025.
“IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM.
“This app is about bringing all our fans closer to the heart of the racing world of Ferrari,” said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari.
The redesigned Scuderia Ferrari mobile app is available on mobile devices in the Apple App Store and the Google Play Store.
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise.
If you click on a link and make a purchase we may receive a small commission. Learn more. All content on this site is provided with no warranties, express or implied. Use any information at your own risk. Privacy Policy.
Discover more from BITVoxy
Subscribe to get the latest posts sent to your email.
