HighCo to Sell Subsidiary High Connexion

HighCo has announced an agreement to sell its subsidiary, High Connexion. The sale is subject to certain conditions.

HighCo holds a 51% stake in High Connexion, while Bruno Laurent, Chairman and founder of High Connexion, owns 49%.

The sale will cover the entire 51% stake in High Connexion SAS, a leader in mobile marketing and payment solutions, located near Lyon. The buyers are a group of investors including Albarest Partners and Guillaume Guttin.

This sale aligns with HighCo Group’s strategy to accelerate the development of its core business, which is structured into two key divisions: Activation and Consulting & In-store media selling. HighCo Group plans to advance its growth, investments, and innovation policy, especially in its Activation division, in 2025.

About High Connexion was Founded in 2008 alongside Bruno Laurent, High Connexion generated a contribution margin of €8.65 million in 2024, for contribution revenue of €60.18 million. This represented 12.5% of consolidated gross profit and 41.1% of consolidated revenue in 2024. The company contributed €4.37 million to the Group’s profit before interest, tax, and restructuring costs (headline PBIT) in 2024. High Connexion currently has 27 employees.

Financial Impact and Next Steps

Adjusted for High Connexion, the Group’s consolidated revenue and gross profit in 2024 would be €86.2 million (€146.38 million reported) and €61.03 million (€69.16 million reported), respectively.

HighCo will disclose the impacts of this transaction on other financial indicators in its upcoming press release on the Group’s 2024 earnings on Wednesday, March 26, 2025.

HighCo will inform the market when the conditions precedent are met. These requirements are primarily regulatory and are expected to be satisfied by June 30. A press release will be published once the deal is complete.

The income from this disposal should enable HighCo to propose an exceptional dividend of €1 per share as a result of the sale.

HighCo is an expert in marketing and communication, supporting brands and retailers in accelerating the transformation of retail. It is listed in compartment C of Euronext Paris and has 450 employees. HighCo has achieved a Gold rating from EcoVadis for CSR performance and responsible purchasing.

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