Facebook has acquired GIPHY, The most popular GIF search engine and hosting platform.
The deal is purportedly worth around $400 million according to a report by Axios.
The GIPHY team will be integrated into the Instagram Team according to a blog post from Facebook.
First launched back in 2013, GIPHY not only provides hosting for GIF images but also a search engine to a wide assortment of GIFs. The platforms API also makes these GIF available via its API which is used across a wide cross selection of platforms such as Facebook, Facebook Messenger, Reddit, Whatsapp, Discord, Slack, Twitter and Instagram just to name a few then you have an interface.
What is next?
Instagram’s Vice president, Vishal Shah notes in a blog post that will continue to offer is Library, API and platform just as the norm:
GIPHY is already used among Facebooks’ Facebook app, Messenger and WhatsApp for along time hence this has been a perfectly executed acquisition.
It looks to be seen if platforms will make a shift to other GIF API’s of build there own in an effort to not become tapped in any possible privacy issues.