Austin, Texas – Imagine.io, a platform utilizing AI for 3D content creation, has released the findings of a quiz conducted with over 100 eCommerce professionals.
The quiz, presented during the Digital Shelf Summit, challenged participants to distinguish between computer-generated (CGI) product images and traditional studio photographs.
The results indicated that participants struggled to consistently identify the difference, with an average score of just 49.6 out of 100.
The quiz involved showing participants ten product images – five created with CGI and five taken in a studio – across various product categories and camera angles. Participants were asked to classify each image as either “real” or “render.” The low average score suggests that, for these experts, the quality of cutting-edge CGI has become nearly indistinguishable from traditional photography.
Preet Singh, CEO & Founder of Imagine.io, stated that the quiz results demonstrate that CGI technology has advanced significantly. He clarified that the goal is not to replace photography but to provide brands with tools to create more visuals faster and more affordably by integrating high-quality CGI and AI.
According to the report, brands are increasingly adopting CGI to accelerate content creation pipelines in response to economic pressures, budget constraints, and the growing demand for personalized visuals. Imagine.io’s platform allows the generation of various visual assets, including lifestyle scenes, product isolation shots, dimensional imagery, and augmented reality assets, from a single 3D model. The company claims this can reduce production costs and significantly shorten timelines.
Key findings from the survey
- The near parity in quality between real and CGI images, as indicated by the average accuracy score.
- Consistent misidentification rates across different product categories like furniture, housewares, and consumer electronics.
- Respondents identified cost savings, speed, and flexibility in creating different versions as primary reasons to consider using CGI in 2025.
The complete report is available for download on the Imagine.io website.
Individuals can also take the quiz themselves online at quiz.imagine.io.
Imagine.io is an AI-powered platform specializing in 3D content creation for eCommerce.
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