Animoca Brands, The Gaming and Metaverse IP Powerhouse has announced its intent to acquire the Australian based Digital Marketing Agency, Be Media.

Who the heck are Be Media? Founded in 2013, Be Media is a premium player in the Web 2.0 space focusing on digital strategy, search, and social advertising.

The company was founded by Australian entrepreneur Jordan Fogarty who is the company’s Chief Executive Officer (CEO).

It has offices in Perth, Syndey and Melbourne and boasts high profile clients such as Audi, Harley Davidson, and Finbar. 

Why has Animoca Brands acquired Be Media? Be Media will spearhead major partnerships in line with its parent company’s goals of advancing the emergence of the open metaverse and delivering digital property rights to online users via blockchain and NFTs. 

To that vision, Be Media has already begun an aggressive hiring process in the field of blockchain development and project management to support the expanding pipeline of opportunities that the company will handle.

What is next Be Media? Be Media’s founder and CEO, Jordan Fogarty will retain significant minority ownership in the firm along with continuing his role as BE Media’s CEO post-acquisition with responsibility for all business operations.

Mr Fofarty has been an early investor and support of Animoca Brands, even previously serving on the board of OliveX Holdings Limited (NSX:OLX), the fitness metaverse company created and spun out by Animoca Brands.

“The acquisition of Be Media will allow Animoca Brands to extend its core capabilities to support the Australian market and beyond. There are tremendous opportunities in Australia and Be Media will enhance our ability to work with companies that wish to participate in the exciting opportunities presented by the emerging open metaverse.”

Yat Siu, the co-founder and executive chairman of Animoca Brands, commented

Mr Fogarty, the founder and CEO of Be Media, said: “I couldn’t be more excited to join Yat and Animoca Brands, the dominant frontrunner in Web3 with a bold vision to help to build a truly open and decentralised metaverse. I’m honoured to have the opportunity to support cherished Australian brands who want to explore opportunities in this space and introduce their customers to the metaverse, NFTs, and the power of digital property rights.”

The follow of this transaction was not shared but Animoca Brands has been on an acquisition spree, this acquisition comes on the heels of its acquisition of Indie Game Development company Darewise and Sports Gaming Developer Eden Games.