Animoca Brands and Korea’s Cube Entertainment are joining forces to build a music metaverse, and issue non-fungible tokens (NFTs) and tokens based on Cube Ent’s intellectual property from its K-pop artists and actors.

The partnership will issue NFTs inclusive of digital sound sources, albums, portraits, and avatars for popular Cube Ent artists. Giving both the artists and fans the “true digital property rights and other blockchain benefits”.

Cube Ent has over 50 talents under management including K-pop artists Jo Kwon (조권), BTOB (비투비), PENTAGON (펜타곤), CLC (씨엘씨), (G)I-DLE ((여자)아이들), LIGHTSUM (라잇썸), entertainers Park Mi Sun (박미선), Lee Hwee Jae (이휘재), Lee Sang Jun (이상준), Kim Kyung Ah (김경아), Heo Kyeong Hwan (허경환), Lee Eun Ji (이은지), actors Park Sun Young (박선영), Kim Jin Woo (김진우), Na In Woo (나인우), Moon Su In (문수인), Seoung You (승유), Yoo Seonho (유선호), and entertainers Kong Seo Yeong (공서영) and Jung Ji Woo (정지우).

More NFTs, what more can we as for? as NFTs gain more traction as valuable digital assets and collectibles. NFTs have the unique characteristics normally associated with physical items, including authenticity, rarity, scarcity, ownership, provenance, and other properties that are independently guaranteed, verified, and secured on the blockchain. 

Unlike most digital content, which is temporarily provided to users on a licensing basis, NFTs are truly ownable – just like physical collectibles. These characteristics of NFTs allow them to attain significant value as digital collectibles.