Rockit Global Ignites Back-to-School Season with Innovative Campaign in Middle East

Rockit Global, a snack-sized apple company, is launching a Back to School campaign in the Middle East.

The campaign aims to fuel busy families with natural energy and contribute to selling 200 million apples in 2024.

A significant growth of 85% is forecasted for 2024 compared to 2023.

The campaign includes omnichannel activities such as in-store activations, social media giveaways, and interactive gift boxes.

Rockit’s brand character, Rocki, is leading the campaign to inspire consumers and highlight the importance of learning.

The limited-edition Back to School pack is now available in stores and online across GCC countries.

SOURCE Rockit