Frazil's Trident Acquisition Boosts K-12 School Presence

Frazil, the U.S.’s largest slush brand headquartered in Salt Lake City, has announced the acquisition of Trident Beverage, a 100% juice-based slush product provider to K-12 institutions.

This acquisition positions Frazil for continued growth in the K-12 market, allowing it to deliver an enhanced and innovative frozen beverage experience to schools across the country.

We are thrilled to welcome the Trident Beverage team and their incredible legacy of providing schools with trusted products that students love and administrators rely on, This partnership marks an important milestone in our growth strategy, allowing us to expand our reach with K-12 schools and build on our existing success. Together, we’re combining Trident Beverage’s expertise with Frazil’s bold flavors and exceptional service to elevate the frozen beverage experience for schools across the country.
said Kyle Freebairn, CEO of Frazil.

Since 2004, Trident Beverage has focused on meeting the nutritional demands of school food service, earning the trust of nutrition departments and administrators nationwide. The company’s Juice Alive brand offers schools a healthy and profitable way to enhance their beverage offerings with smart snack-approved, fruit juice slushies.